Nationwide has been using the Internet to engage its network of financial advisors for years. In 2004 Nationwide produced another groundbreaking online program, The Nationwide Game Plan. To engage its audience, Flying Colors helped Nationwide draw on the proven and parallel strategies used to build a successful college football team and to manage a financial services company's sales program.

Hundreds tuned in live to see and hear Lee Corso and Michael Butler make predictions and share insights. To the right is the video-e-mail promotion Flying Colors delivered to tens of thousands of potential viewers the week before the live event.